Brand Strategy + Investor Deck01
Vaagen.
Full brand identity and investor narrative for an early-stage outdoor mobility startup — from positioning strategy to a pitch-ready deck built for their 2026 seed round.
prologue.
A Creative Studio
Your brand shouldn't need
a translator.
Prologue builds brands that speak for themselves — design and copy that actually sound like you, from one person who gets both.
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(About)— 01
We're not a big agency.That's the point.
Big agencies have layers. Account managers, creative directors, strategists — all standing between you and the work. Prologue cuts all of that. You get one creative partner who handles your brand identity and your copy together, so what you look like and what you say always feel like the same person said it.
MEET LILY
That person is me. Hi there, I'm Lily Shaw. Before Prologue, I spent time at Flaire, a travel startup, running UGC content across Instagram and TikTok, and at Veylan, an AI product company, where I learned how AI tools actually work in a real business context. I learned fast that the brands people actually connect with aren't the most polished ones — they're the most honest ones. That's what I build.
(Services)— 02
What we do.
- 01
Brand Identity
The logo, the colors, the type, the guide that makes it all stick.
- 02
Website Design + Copy
Pages that actually convert because they actually say something.
- 03
Pitch Deck Design
The story and the slides, built together so they make sense.
- 04
Launch Content
The posts, the copy, the creative that gets a brand into the world.
- 05
Campaign Management
Paid media strategy and execution across Meta, TikTok, search, and programmatic.
(Process)— 03
How it works. (It's not complicated.)
01
Discovery
You talk, I listen. We figure out what you're actually trying to say.
02
Direction
First pass on identity and story. You tell me if we're close.
03
Build
Design and copy come back together. No handoffs, no lost-in-translation moments.
04
Launch
Everything's yours. Go.
05
Optimize
Once live, we measure what's working, identify what isn't, and refine until it does.
(Work)— 03
Selected Work.
A few things we've built.
AI-Powered Campaign Design02
IHG Hotels — GenAI Campaign Design
A mock travel campaign built entirely with generative AI tools — custom GPT, MidJourney imagery, Sora storyboards, ElevenLabs voiceover. Built to demonstrate how AI can be used end-to-end for concepting and campaign design, from audience research to finished creative, without losing the narrative thread.
Marketing Analytics + Integrated Measurement03
SKIMS × Mercedes — Performance Readout
A mock performance readout for a SKIMS × Mercedes brand collab — and a vibe-coded application for integrated measurement. One year of campaign data distilled into a clear story about what was working (~4.6x ROAS), what wasn't, and exactly what to do next.
(Technology & Partners)— 05
Technology & Partners.
- 01Partner
Veylan
AI Workflow Infrastructure
- 02Certifications
Anthropic AI Fluency, Google Skillshop, Meta Blueprint
Campaign Management