Bali Beyond Green.
A travel campaign built to show what's possible when AI runs the whole creative process — from strategy to story to sound.
The Brief.
IHG needed a campaign concept for their Bali property that would stand out in a crowded luxury travel market. The constraint: build the entire thing using AI tools — no traditional production, no agency creative team.
The Approach.
Every stage of the campaign ran through a different AI tool. A custom BaliGPT on OpenAI handled strategy and audience research. MidJourney generated all visual assets. Sora built the video storyboard. ElevenLabs wrote and voiced the final script. The result was a fully realized campaign — concept to creative — without a single traditional production asset.
The Stack.
OpenAI
Custom BaliGPT for campaign strategy and audience research
MidJourney
All campaign imagery and visual assets
Sora
Video concept and storyboard
ElevenLabs
AI-generated script and voiceover
The Work.
