Integrated Measurement + AI Analysis

Wrapped Insights.

A performance readout and a vibe-coded measurement app — built to show what a year of campaign data actually means.

The Brief.

A mock SKIMS × Mercedes brand collaboration needed more than a slide deck. It needed a tool that could actually surface what was working, segment by segment, and exactly why.

The Approach.

Built a full performance readout analyzing a year of campaign data across audiences, channels, and creative assets. Then vibe-coded a live measurement application — Wrapped — that lets you explore the data yourself. The app surfaces ROAS by segment, revenue trends, audience clusters, and AI-generated strategic recommendations in real time.

(The App)— 03

The App.

Built with AI. Explores like a dashboard. Thinks like a strategist.

Wrapped app overview dashboard — Campaign overview — live performance dashboard showing $21.6M spend, $99.3M revenue, 4.60x ROAS.

Wrapped app idea generator — Idea generator — AI-powered strategic analysis derived from campaign performance data.

4.6x ROAS.

campaign efficiency

$99.3M.

total revenue modeled

9 Segments.

analyzed across 13 message themes

(The Readout)— 05

The Readout.

Wrapped Insights title slide — Wrapped Insights — SKIMS × Mercedes performance readout.

What's driving ROAS slide — ROAS drivers — audience mix, channel economics, creative quality, and flight timing.

Segment × message theme matrix — Segment × message matrix — which creative themes drove performance by audience.