Display Advertising + Production

SMU Cox.

Animated HTML5 display banner ads for SMU Cox School of Business — built across 6 IAB standard sizes and delivered for CM360 trafficking via Brodeur Partners.

The Brief.

Brodeur Partners needed a full suite of animated HTML5 display banner ads for SMU Cox School of Business — production-ready, built to IAB standards, and trafficked through CM360. Six sizes, one cohesive campaign.

The Work.

Produced the complete banner ad set across 6 IAB standard sizes — 300×250, 160×600, 728×90, 300×600, 970×250, and 320×50 — using a consistent duotone blue treatment, Trade Gothic and Tiempos Headline typography, and the SMU Cox brand system. All units were animated and delivered trafficking-ready for CM360.

(The Specs)— 03

The Specs.

Client

SMU Cox School of Business

Agency

Brodeur Partners

Format

Animated HTML5 display

Sizes

6 IAB standard units

(The Banners)— 04

The Banners.

SMU Cox 300×250 medium rectangle banner — 300×250 medium rectangle — master unit.

SMU Cox full banner set across all IAB sizes — Full ad set — square, vertical, leaderboard, half-page, and billboard formats.

SMU Cox 728×90 leaderboard banner — 728×90 leaderboard — horizontal format for desktop placements.

Need production-ready creative at scale?

Get in touch — lily@aprologue.studio